Before growth content starts compounding, startups need technical hygiene that keeps the site fast, crawlable, and easy for Google to trust.
Core Web Vitals and performance
Fast-loading pages improve rankings and user trust. Audit page speed regularly and remove render-blocking scripts.
- Optimize images and fonts
- Lazy-load non-critical assets
- Keep JavaScript bundles lean
Crawlability and indexing
Make sure all critical pages are accessible to crawlers and that robots rules do not block important content.
- Maintain a clean sitemap
- Avoid duplicate canonicals
- Resolve 404s and redirect loops
Structured data essentials
Add schema markup for organization, articles, and services so Google can understand the site at a deeper level.
